LEGO Group and Formula 1: A Crossover Collaboration Unleashing Speed, Passion, and Innovative Lighting with ZENE Bricks

Introduction: LEGO & F1, Crafting a Dream Synergy of Blocks and Racing

On September 19, 2024, the global toy manufacturing giant, the LEGO Group, and the pinnacle of global racing, Formula 1 (F1), jointly announced a groundbreaking long-term strategic partnership that has sent shockwaves through the industry. This thrilling news instantly ignited the enthusiasm of race fans and LEGO enthusiasts worldwide. The powerful alliance between these two brands signals the advent of an unprecedented play and racing experience that will sweep across the globe.

I. LEGO and F1: Crossover Fusion, Creating a Glorious New Chapter

The LEGO Group, with its unique brick-building concept and products that inspire boundless creativity, has won the hearts of billions of fans worldwide. Meanwhile, Formula 1, as the top-tier event in racing, captivates global audiences with its breathtaking speeds and intense competition. The crossover collaboration between LEGO and F1 seamlessly integrates the essence of both brands, delivering a dual feast of visuals and play to race fans and LEGO lovers alike.

Starting from 2025, the LEGO and F1 partnership will fully unfold, introducing a series of product combinations related to F1 racing that cater to fans of all ages. These products not only showcase the building fun of LEGO bricks but also incorporate the speed and passion of F1 racing, allowing fans to experience the charm of F1 firsthand through play.

II. Product Series: Five Series, Fully Satisfying Fan Demands

To meet the diverse needs of fans across different age groups, the LEGO and F1 collaboration encompasses five product series. Let's unveil the mysteries of these products together:

1. Super Racers Series: A Perfect Collision of Speed and Passion

In 2025, the LEGO Super Racers Series will experience explosive growth. Centered around the LEGO and F1 collaboration, this series will launch various awe-inspiring racing models themed around F1 cars. These models not only accurately replicate the real appearance and details of F1 cars but also integrate the building fun of LEGO bricks, enabling fans to feel the speed and passion of F1 through construction. Reportedly, LEGO will introduce at least 15 new Super Racers products in 2025, covering the ten current Formula 1 teams and incorporating commemorative elements to celebrate this significant moment in the LEGO and F1 partnership.

2. Technic Series: Precise Replication, Showcasing F1 Charm

The LEGO Technic Series is deeply loved by fans for its precise replication and sophisticated building techniques. In the LEGO and F1 collaboration, the Technic Series will continue to leverage its strengths by launching multiple F1 car models. These models will replicate the real appearance and internal structure of F1 cars at a scale of 1:8 or larger, allowing fans to gain a deeper understanding of F1 car construction and principles through building. For instance, the LEGO 42171 Mercedes-Benz F1 Car, released this year, is a masterpiece of the Technic Series that has attracted numerous F1 fans.

3. Minifigures Series: Fun Interaction, Adding Playful Joy

The LEGO Minifigures Series is adored by children for its fun and interactive nature. In the LEGO and F1 collaboration, the Minifigures Series will introduce F1-themed sets, including minifigures of drivers from different teams, race personnel, and spectators. These minifigures, presented in LEGO brick form, will incorporate F1 elements and details, enabling children to experience the atmosphere and fun of F1 racing through play. The introduction of real-life driver minifigures by LEGO would further captivate the attention of race fans.

4. ICONS Series: Exclusive for Adults, Showcasing High-End Quality

The LEGO ICONS Series, as an exclusive brick toy series for adults, is highly regarded by adult players for its premium quality and exquisite design. In the LEGO and F1 collaboration, the ICONS Series will launch multiple F1 car models, showcasing the charm of F1 racing through exquisite design and high-end quality. These models not only accurately replicate the real appearance and details of F1 cars but also incorporate the unique style and elements of the LEGO ICONS Series, allowing players to feel